RADIO
Radio Advertising Producer, Creative Ad Campaigns, Melinda Glavin, John Glavin, Best Radio Advertising Producer, Radio Production Company, Best Advertising Production Company
Customized Radio Sales Creative
WAVZ
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Radio advertising, radio campaigns, radio branding, branding, radio, advertising, radio scripts, radio production, Radio Campaigns, auto dealership advertising, non-traditional advertising, Buy Local campaigns, Radio Wavz, Tullahoma, TN, Tennesee, Radio
2020  Radio Wavz in Tullahoma, TN Website by North Country Website Design.
, holiday advertising, special event advertising, radio sales, radio sales training, radio partners, radio sale managers, radio ad reps, radio advertising executives, Melinda Glavin, John Glavin, Best Radio Advertising Producer, Radio Production Company,

Radio’s Reality and Meeting the Challenge

Radio, like most businesses, needs to run lean to stay competitive – just as it faces the incredible challenge of internet advertising.  So radio needs to bring to the table an edge no one else has, without breaking the budget. That’s where Radio Wavz comes in.  Our unique approach to growing your clients’ business is risk free (see We Don’t Succeed Until You Succeed), while offering creative that your radio competition can’t. 

Strategy versus Schedule

It doesn’t matter what size market you’re in.  When terms like Cume, GRP’s, and AQH’s get thrown around, well, several things happen: 1. You run the risk of the uninitiated advertiser’s eyes glazing over 2. Numbers you had last quarter, through the vagaries (read: PURE CHANCE) of ratings, might not be there next quarter.  Live By The Numbers, Die By The Numbers. 3. You become so focused on “buying the right listeners” (and that’s just in radio and television; Digital is the Wild West, in which Ad Impressions are inaccurately reported, if not downright falsified, that you totally forget the more important point:  The Effectiveness of The Message It doesn’t matter how many times you reach a potential customer if the message isn’t compelling, if it doesn’t touch an important part of their life.  It’ll be as if you’re talking to deaf ears.  The Message Is Where the Magic is.  We strongly believe Facts Tell, and Stories Sell.
Radio’s Reality and Meeting the Challenge
RADIO
WAVZ
Radio advertising, radio campaigns, radio branding, branding, radio, advertising, radio scripts, radio production, Radio Campaigns, auto dealership advertising, non-traditional advertising, Buy Local campaigns, holiday advertising, special event advertis ABOUT
Creating Sound Solutions
Best Production for Radio Advertising Campaigns - Production Source for Radio Advertising, Radio Advertising Producer, Creative Ad Campaigns
Radio Wavz, Tullahoma, TN, Tennesee, Radio Advertising, Radio Marketing, Radio Advertising Campaigns, Creative radio advertising, creative radio marketing, Write and Produce advertising, Production Source for Radio Advertising, branding, radio, advertisin
2020  Radio Wavz in Tullahoma, TN Website by North Country Website Design.

Radio’s Reality and

Meeting the Challenge

Radio, like most businesses, needs to run lean to stay competitive – just as it faces the incredible challenge of internet advertising.  So radio needs to bring to the table an edge no one else has, without breaking the budget. That’s where Radio Wavz comes in.  Our unique approach to growing your clients’ business is risk free (see We Don’t Succeed Until You Succeed), while offering creative that your radio competition can’t. 

Strategy versus Schedule

It doesn’t matter what size market you’re in.  When terms like Cume, GRP’s, and AQH’s get thrown around, well, several things happen: 1. You run the risk of the uninitiated advertiser’s eyes glazing over 2. Numbers you had last quarter, through the vagaries (read: PURE CHANCE) of ratings, might not be there next quarter.  Live By The Numbers, Die By The Numbers. 3. You become so focused on “buying the right listeners” (and that’s just in radio and television; Digital is the Wild West, in which Ad Impressions are inaccurately reported, if not downright falsified, that you totally forget the more important point:  The Effectiveness of The Message It doesn’t matter how many times you reach a potential customer if the message isn’t compelling, if it doesn’t touch an important part of their life.  It’ll be as if you’re talking to deaf ears.  The Message Is Where the Magic is.  We strongly believe Facts Tell, and Stories Sell.
Radio Ad Strategy versus Schedule