Customized
Radio Sales
Creative
Radio’s Reality and Meeting the Challenge
Radio, like most businesses, needs to run lean to stay competitive – just as it faces
the incredible challenge of internet advertising. So radio needs to bring to the
table an edge no one else has, without breaking the budget.
That’s where Radio Wavz comes in. Our unique approach to growing your clients’
business is risk free (see We Don’t Succeed Until You Succeed), while offering
creative that your radio competition can’t.
Strategy versus Schedule
It doesn’t matter what size market you’re in. When terms like Cume, GRP’s, and AQH’s get thrown around,
well, several things happen:
1.
You run the risk of the uninitiated advertiser’s eyes glazing over
2.
Numbers you had last quarter, through the vagaries (read: PURE CHANCE) of ratings, might not be there
next quarter. Live By The Numbers, Die By The Numbers.
3.
You become so focused on “buying the right listeners” (and that’s just in radio and television;
Digital is the Wild West, in which Ad Impressions are inaccurately reported, if not downright
falsified, that you totally forget the more important point: The Effectiveness of The Message
It doesn’t matter how many times you reach a potential customer if the message isn’t compelling, if it
doesn’t touch an important part of their life. It’ll be as if you’re talking to deaf ears. The Message Is
Where the Magic is. We strongly believe Facts Tell, and Stories Sell.