RADIO
Customized Radio Sales Creative
WAVZ
2020  Radio Wavz in Tullahoma, TN Website by North Country Website Design.

Radio’s Reality and Meeting the Challenge

Radio, like most businesses, needs to run lean to stay competitive – just as it faces the incredible challenge of internet advertising.  So radio needs to bring to the table an edge no one else has, without breaking the budget. That’s where Radio Wavz comes in.  Our unique approach to growing your clients’ business is risk free (see We Don’t Succeed Until You Succeed), while offering creative that your radio competition can’t. 

Strategy versus Schedule

It doesn’t matter what size market you’re in.  When terms like Cume, GRP’s, and AQH’s get thrown around, well, several things happen: 1. You run the risk of the uninitiated advertiser’s eyes glazing over 2. Numbers you had last quarter, through the vagaries (read: PURE CHANCE) of ratings, might not be there next quarter.  Live By The Numbers, Die By The Numbers. 3. You become so focused on “buying the right listeners” (and that’s just in radio and television; Digital is the Wild West, in which Ad Impressions are inaccurately reported, if not downright falsified, that you totally forget the more important point:  The Effectiveness of The Message It doesn’t matter how many times you reach a potential customer if the message isn’t compelling, if it doesn’t touch an important part of their life.  It’ll be as if you’re talking to deaf ears.  The Message Is Where the Magic is.  We strongly believe Facts Tell, and Stories Sell.
Radio’s Reality and Meeting the Challenge
RADIO
WAVZ
Creating Sound Solutions
2020  Radio Wavz in Tullahoma, TN Website by North Country Website Design.

Radio’s Reality and

Meeting the Challenge

Radio, like most businesses, needs to run lean to stay competitive – just as it faces the incredible challenge of internet advertising.  So radio needs to bring to the table an edge no one else has, without breaking the budget. That’s where Radio Wavz comes in.  Our unique approach to growing your clients’ business is risk free (see We Don’t Succeed Until You Succeed), while offering creative that your radio competition can’t. 

Strategy versus Schedule

It doesn’t matter what size market you’re in.  When terms like Cume, GRP’s, and AQH’s get thrown around, well, several things happen: 1. You run the risk of the uninitiated advertiser’s eyes glazing over 2. Numbers you had last quarter, through the vagaries (read: PURE CHANCE) of ratings, might not be there next quarter.  Live By The Numbers, Die By The Numbers. 3. You become so focused on “buying the right listeners” (and that’s just in radio and television; Digital is the Wild West, in which Ad Impressions are inaccurately reported, if not downright falsified, that you totally forget the more important point:  The Effectiveness of The Message It doesn’t matter how many times you reach a potential customer if the message isn’t compelling, if it doesn’t touch an important part of their life.  It’ll be as if you’re talking to deaf ears.  The Message Is Where the Magic is.  We strongly believe Facts Tell, and Stories Sell.
Radio Ad Strategy versus Schedule